Florist, Author, and Founder of Magical Blooms

Jenny Barker, professionally known as Jenny Barker The Flower Doctor, is an American florist, floral designer, and author based in Southern California. She is the founder and owner of Magical Blooms, a farm-direct flower shop and floral design studio serving the South Bay and greater Los Angeles area.

With more than 30 years of experience in the floral industry, Jenny Barker has built a career centered on flowers as both an art form and a meaningful emotional experience. She began working in flower shops as a teenager and went on to establish Magical Blooms in the 1990s, growing it into a well-known destination for weddings, events, corporate installations, and everyday floral design.

A Farm-Direct Florist with a Purpose

Magical Blooms is known for its farm-direct flower sourcing, seasonal designs, and personalized approach. Jenny Barker works closely with growers to ensure freshness, sustainability, and quality, while creating designs that reflect each client’s story, values, and intention.

Her work spans:
 • Weddings and celebrations
 • Corporate and hospitality floral installations
 • Life milestones, memorials, and everyday flower delivery

The Meaning Behind “The Flower Doctor"

Jenny Barker is often called “The Flower Doctor” for her intuitive approach to floral design and her belief that flowers offer more than decoration. She developed a philosophy she refers to as “flower energy,” which explores how flowers can support emotional awareness, mindfulness, and intentional living.

This approach blends traditional floristry with symbolism, creativity, and reflection, encouraging people to connect with flowers in a deeper, more personal way.

Author of Flower Energy

In 2026, Jenny Barker released her debut book,
Flower Energy: Channeling the Healing Power of Blooms, published by Running Press, an imprint of Hachette Book Group.

The book explores the symbolic and emotional qualities of flowers and how they can be used in everyday life through rituals, design, and personal reflection. Flower Energy is distributed internationally and available through major book retailers.

Workshops, Education, and Community

In addition to running Magical Blooms, Jenny Barker leads:
 • Floral design workshops
 • Creative team-building experiences
 • Community gatherings centered on flowers, creativity, and connection

She is known locally for creating welcoming, inclusive experiences that invite people to slow down, engage their senses, and express themselves through flowers.

Where Jenny Barker Works Today

Jenny Barker continues to live and work in Southern California, where she operates Magical Blooms and expands her work as a florist, author, and creative educator.